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A Seemingly Magical Process of Creation, Combination & Transformation.

2018-2020

Owner | COO | Creative Director

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OVERVIEW

 

Alixi was my Pride & Joy! Every inch of this company bore my imprint - from crafting the business blueprint to navigating the rollercoaster ride of its launch, right down to the bittersweet day it bid farewell.

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Unfortunately, fate had its own plans, and Alixi made its grand entrance smack dab in the midst of the Covid chaos. But hey, dedication knows no bounds! We hustled our way into a dozen-plus stores, hustling hard until we had to gracefully bow out due to the unfortunate loss of my investor to the (damn) pandemic.

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Yet, in the Mile High City, Alixi left an indelible mark! Our killer branding, savvy local tie-ups, and rocking events had the community buzzing with excitement long before our product even hit the shelves!

We were like the talk of the town, poised for nothing short of greatness!

LEAD ROLES

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Chief of Operations

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  • Created and sold a $250k business proposal.

  • Managed company startup finances.

  • Identified business opportunities and partnerships.

  • Negotiated licensing and legal agreements.

  • Developed and enforced company SOPs.

  • Led recruitment and supervision of 15+ associates across 9+ departments.

  • Efficiently strategize and manage all aspects of brand operations, from product development to sales, ensuring seamless integration and optimization for sustained success.

Director of Branding & Design

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  • Brand Identity & Consistency

  • Website Esthetic & Content

  • Social Media Content

  • Graphic Design

  • Photo/Video Content

  • Logo/Tagline

  • Fonts & Layouts

  • Product & Packaging Design

  • Merchandise Design

  • Event Layout & Design

Events Director​

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  • Booking & Staffing

  • Booth Design & Esthetic

  • Promotional Material

  • Promotional Merchandise

  • Booth Activities & Giveaways

  • Sponsorship Events

  • Industry Specific Events

  • Publication Events

  • Expo Events

  • Promotional "Pop-Up" Events

Marketing Director​

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  • Social media advertising and content

  • Campaign management

  • Google My Business and Ad campaigns

  • Website & e-commerce

  • Search Engine Optimization

  • Print advertising

  • Sponsorships and event marketing

  • Newsletters

  • Cannabis law monitoring and compliance

Product & Packaging Development Director​

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  • Research & Development

  • Packaging/Product Design

  • Production & Manufacturing

  • Compliant Packaging & Labeling

  • Child Protective Packaging

  • Product Specifications

  • Pantone Color Matching

  • Quality Control

  • Sustainable Package Sourcing

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