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Alixi was my baby! Every single corner of this company had my hand on it - from the business plan, to launch, to the oh-so-dreadful day of dissolvement.

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Very unfortunately, the Alixi product line was launched the exact week that Covid struck the nation. Dedicated, we fought our way into 12+ stores before pulling the plug due to the (covid) passing of my investor.

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Nevertheless, Colorado knew who we were! Our phenomenal branding coupled with our local sponsorships, events and online presence left a huge impact on the community before our product even hit the shelves! We were loved, anticipated, and well on our way to success!

 

Year:      2018-2020

Title:     Owner/Operator/COO

      Director of Design & Events

Reference: Kyle Lindley/Manufacturing Partner

           303-995-1899

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WORK​

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Chief of Operations

  • Wrote and sold $250k Business proposal.

  • Directed company start-up budget and finance.

  • Identified business opportunities and partnerships.

  • Negotiated licensing strategy and legal agreements.

  • Developed and enforced company SOP's.

  • Interviewed, hired and managed 15+ associates and 9+ departments; sales, accounting, marketing, branding, product development and more...

Director of Branding & Design

  • Brand Identity & Consistency

  • Website Esthetic & Content

  • Social Media Content

  • Graphic Design

  • Photo/Video Content

  • Logo/Tagline

  • Fonts & Layouts

  • Product & Packaging Design

  • Merchandise Design

  • Event Layout & Design

Product Development Manager​

  • Research & Development

  • Packaging Design

  • Compliant Packaging and Labeling

  • Child Restrictive Packaging (CRP)

  • Packaging and Product Manufacturing

  • Product Specifications

  • Pantone Color Matching

  • Quality Control

  • Sustainable Packaging

Marketing Manager​

  • Social Media Advertising & Content

  • Campaign Management

  • Google My Business

  • Google Ad Campaigns

  • Ecommerce

  • Search Engine Optimization (SEO)

  • Print Advertising (Sensi Magazine/Westword)

  • Sponsorships & Event Marketing

  • Pricing Strategies

  • Newsletters via Mailchimp

  • Monitor cannabis laws and compliance limitations.

Events Manager​

  • Booking & Staffing

  • Booth Setup, Design & Esthetic

  • Promotional Material

  • Promotional Merchandise

  • Booth Activities & Giveaways

  • Sponsorship Events

  • Industry Specific Events

  • Publication Events

  • Expo Events

  • In-store Promotional "Pop-Up" Events

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