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Alixi was my baby! Every single corner of this company had my hand on it - from the business plan, to launch, to the oh-so-dreadful day of dissolvement.

Very unfortunately, the Alixi product line was launched the exact week that Covid struck the nation. Dedicated, we fought our way into 12+ stores before pulling the plug due to the (covid) passing of my investor.

Nevertheless, Colorado knew who we were! Our phenomenal branding coupled with our local sponsorships, events and online presence left a huge impact on the community before our product even hit the shelves! We were loved, anticipated, and well on our way to success!


Year:      2018-2020

Title:     Owner/Operator/COO

      Director of Design & Events

Reference: Kyle Lindley/Manufacturing Partner


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Chief of Operations

  • Wrote and sold $250k Business proposal.

  • Directed company start-up budget and finance.

  • Identified business opportunities and partnerships.

  • Negotiated licensing strategy and legal agreements.

  • Developed and enforced company SOP's.

  • Interviewed, hired and managed 15+ associates and 9+ departments; sales, accounting, marketing, branding, product development and more...

Director of Branding & Design

  • Brand Identity & Consistency

  • Website Esthetic & Content

  • Social Media Content

  • Graphic Design

  • Photo/Video Content

  • Logo/Tagline

  • Fonts & Layouts

  • Product & Packaging Design

  • Merchandise Design

  • Event Layout & Design

Product Development Manager

  • Research & Development

  • Packaging Design

  • Compliant Packaging and Labeling

  • Child Restrictive Packaging (CRP)

  • Packaging and Product Manufacturing

  • Product Specifications

  • Pantone Color Matching

  • Quality Control

  • Sustainable Packaging

Marketing Manager

  • Social Media Advertising & Content

  • Campaign Management

  • Google My Business

  • Google Ad Campaigns

  • Ecommerce

  • Search Engine Optimization (SEO)

  • Print Advertising (Sensi Magazine/Westword)

  • Sponsorships & Event Marketing

  • Pricing Strategies

  • Newsletters via Mailchimp

  • Monitor cannabis laws and compliance limitations.

Events Manager

  • Booking & Staffing

  • Booth Setup, Design & Esthetic

  • Promotional Material

  • Promotional Merchandise

  • Booth Activities & Giveaways

  • Sponsorship Events

  • Industry Specific Events

  • Publication Events

  • Expo Events

  • In-store Promotional "Pop-Up" Events

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