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2022-2024

Owner | COO | Creative Director‏

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OVERVIEW

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After a decade of flexing my branding and design skills, I knew it was time to roll the dice and launch my own gig. Enter Highrglyphic, a passion project aimed at giving small businesses and startups in the cannabis scene a serious boost.

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And who's riding shotgun with me? None other than Kyle Lindley, my partner in crime from the Alixi Herb days. Together, we're cooking up some serious magic, lighting up the cannabis world with our creativity and hustle.

LEAD ROLES​

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Chief of Operations

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  • Proficient strategist in brand identity, social media, web design, ecommerce, SEO, and maintenance.

  • Develop cost and pricing strategies

  • Nurture B2B relationships and formulate proposals

  • Conduct interviews, recruit, and oversee personnel

  • Oversaw recruitment efforts and provided supervision for 8+ associates across 5+ departments.​

  • Steered brand development and management for over 40 companies.

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Director of Branding & Design

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  • Manage website aesthetics and content

  • Oversee social media strategy, content and aesthetics

  • Handle graphics and content management

  • Create engaging photo/video content

  • Develop logos and taglines

  • Select appropriate typography

  • Design packaging and merchandise

Marketing Director​​​

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  • Develop strategic social media calendars

  • Manage campaigns across various platforms

  • Execute social media advertising and content creation across platforms such as Instagram, Facebook, Twitter, and Google

  • Curate SEO-driven blogs and newsletters

  • Coordinate micro-influencer collaborations

  • Oversee ecommerce operations

  • Ensure compliance with cannabis laws and regulations.

Social Media Director​​​

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  • Create cohesive identity and strategy

  • Implement strategic promo and ad campaigns

  • Manage team implementation

  • Collaborate with influencers for UGC (user-generated content)

  • Align efforts with marketing goals

  • Enforce effective engagement strategies

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Website Design ​

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  • Establish visual aesthetics and theme development

  • Utilize platforms like Wix, Wordpress, Shopify, etc..

  • Implement ecommerce functionalities

  • Integrate site applications and plugins

  • Curate video and image content

  • Manage text copy content

  • Optimize for general SEO

  • Perform regular maintenance tasks

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Packaging Design Director​

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  • Conduct research and development initiatives

  • Oversee Child Restrictive Packaging (CRP) standards

  • Manage product specifications

  • Ensure compliance with cannabis packaging laws

  • Manage label design and requirements

  • Maintain rigorous quality control measures

  • Ensure accurate color matching via pantone, RGB or CYMK

Graphic & Motion Design Director

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  • Design logos, print, and digital ads for diverse projects.

  • Develop logos, digital flyers, brochures, and posters.

  • Design magazine and book covers.

  • Produce digital ads and menus.

  • Craft engaging animated GIFs.

  • Implement motion graphics for dynamic visual experiences.

  • Supervise and lead a graphic design team.

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AKAPETRA 2023 

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